Victrola Sets Up Shop in Nashville, Names Nicole Marinake Fractional Head of Partnerships, Collaborations and Activations
On the heels of a Third Man Records collaboration and VIP moments with Luke Combs and Jordan Davis, the storied audio brand is planting a flag in Music City — and opening the door to collaborations at the intersection of music and experience.
NASHVILLE, TN — May 5, 2026 — Victrola is plugging in on Music Row. The storied audio brand today announced it is anchoring its partnerships, collaborations, and activations practice in Nashville under the leadership of Nicole Marinake, who joins the team in a fractional role as Head of Partnerships, Collaborations, and Activations through her consultancy, Amplified Ventures.
The move formalizes a partnerships engine that has already been humming. In recent months, Victrola teamed with Jack White's Third Man Records on a fully custom turntable and speaker design, and curated VIP gifting moments with country stars Luke Combs and Jordan Davis. The through-line is the same one Victrola's team lives by: real products and real experiences built by music fans, for music fans — no matter the genre.
“After years working alongside this team, stepping into this fractional role feels less like a new chapter and more like turning up the volume,” said Marinake. “There's real momentum from the Third Man drop and the artist moments we've shipped since, and we're wide open at the intersection of music and the many categories that move alongside it.”
“Victrola has always been rooted in music, but today we are showing up as a lifestyle brand that moves at the speed of culture and lives wherever music is happening,” said Victrola CEO Scott Hagen. “We are not interested in chasing logos for the sake of it. We are building collaborations that are music-first, creatively sharp, and worth paying attention to. The bar is simple. It has to feel real, it has to have energy, and it has to matter to fans. Nashville is a natural place for us to plug into that momentum, and with Nicole leading the charge, we are doubling down on how we create, collaborate, and show up in the world.”
Leveraging experience from previous senior partnerships roles at Sony Music Entertainment and Madison Square Garden Sports & Entertainment, Marinake's focus is clear: collaborations that live at the intersection of music and experience. That includes endemic partners — labels, artists, venues, festivals, and audio-adjacent innovators — as well as lifestyle brands whose ethos fits the Victrola world, from fashion and hospitality to spirits, design, and beyond. From limited-edition product drops and tour moments to festival activations and retail collabs, Marinake and the Victrola team are actively building and open for ideas.
About Nicole Marinake
Nicole Marinake is the founder of Amplified Ventures, a partnerships and activations consultancy working at the intersection of music, sports, and lifestyle. Previously, she held senior partnerships roles at Sony Music Entertainment and Madison Square Garden Sports & Entertainment. She advises and executes for a curated roster of brands and rights holders on brand collaborations, experiential programs, and commercial partnership development. Her fractional role with Victrola complements Amplified Ventures' broader work across the industry.
About Victrola
Since 1906, Victrola has been a trusted name in music, pioneering products that bring the warmth and nostalgia of vinyl into modern homes. From turntables and speakers to innovative listening experiences, Victrola’s mission is to connect people through the power of music and timeless sound.
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Media Contact
Nicole Marinake
Founder, Amplified Ventures
nicole@amplifiedventures.io
Jamie Dillon
VP of Marketing, Victrola
jamie@victrola.com
