There’s an unmistakable thrill of an instant camera snapshot. Point, click, and seconds later – magic. As the album cover’s creative director, Taylor Swift embodies the emotion of the Polaroid and nods to her birth year, signifying a symbolic rebirth of her artistry and image. Swift says this is her "favorite re-record," and it’s no coincidence that this is the first time we see her smile on a cover.

The original 1989 was a deep dive into the pop music scene in 2014 and launched Taylor into the spotlight. Nine years later, Swift is reimagining these pop hits and fully embracing her genre-spanning music.